Meet Our Founders
Meet Tanishq Choudhary and Anshita Agrawal, the passionate minds behind Nok Jhok. With backgrounds in Marketing and Interior Architecture respectively, their shared love for art and culture inspired the inception of Nok Jhok. Together, they lead the charge in preserving heritage crafts and spreading awareness about traditional Indian art forms.
Inception & Inspiration
In the heart of our journey lies a pivotal conversation with an artisan. His uncertainty about the future of his craft amidst mass production sparked a realization – we couldn't let our heritage fade. Thus, Nok Jhok was born, driven by a mission to preserve and promote traditional Indian handicrafts.
Mission and Values
At Nok Jhok, we are guided by a steadfast commitment to sustainability, cultural preservation, and community empowerment. Our mission is clear: to partner with local artisans, sharing their exquisite craftsmanship with the world while ensuring the prosperity of their families and the longevity of their art forms.
Artisanal Journey
Our journey began with a simple yet profound decision – to source directly from local artisans. By bypassing mass-producing mills, we not only uphold the authenticity of our products but also provide a lifeline to skilled craftsmen and women. Each purchase supports their livelihoods, fostering a sustainable ecosystem of creativity and tradition.
Craftsmanship & Heritage
Nok Jhok celebrates the unparalleled artistry and heritage of Indian handicrafts. From intricate block prints to timeless weaves, each piece tells a story of centuries-old traditions and cultural richness. Through our products, we invite you to experience the beauty and legacy of India's diverse craft heritage.
Community Engagement
Beyond commerce, Nok Jhok is a platform for social impact and community engagement. Through educational initiatives and partnerships, we strive to raise awareness about the significance of traditional crafts. Together, we can ensure that these art forms thrive for generations to come, enriching lives and preserving our cultural identity.